The Essential Marketing Method for Creatives

<p><span style="font-weight: 400;">As creatives we help our clients by producing media that they use in their marketing campaigns. In many cases their marketing channels include advertising, direct mail, and other</span> <em><span style="font-weight: 400;">mass media</span></em> <span style="font-weight: 400;">broadcast channels. When we spend so much time focusing on broad business-to-consumer marketing methods for our clients, it’s no surprise that when it comes to our own marketing, we think along the same lines. But business-to-consumer marketing tactics don’t work for creative practices.</span></p>