The Divorce Niche Desperately Needs Good Agents: How to Get a Piece of This Lucrative Pie with Jodie Cordell

<p><span style="font-weight: 400;">In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in. </span></p> <p> </p> <p><span style="font-weight: 400;">When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce. </span></p> <p> </p> <p><span style="font-weight: 400;">Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process. </span></p> <p> </p> <p><span style="font-weight: 400;">How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives? </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!</span></p> <p> </p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- How to clarify your message </strong></p> <p><span style="font-weight: 400;">What do you need to find out before you write anything at all? </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- How to be of value to the person most likely to do business with you </strong></p> <p><span style="font-weight: 400;">How do we craft copy that speaks right to our ideal clients or the niche we’re trying to target? </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- Why the divorce niche desperately needs good agents</strong></p> <p><span style="font-weight: 400;">Divorce real estate transactions come with a lot of emotions - how can we help our clients navigate them, have a less stressful home sale, and swiftly move into the next chapter?</span>