The Digital Enterprise Society Podcast Unplugged, Part 2

<p><span style="font-weight: 400;">This special episode of The Digital Enterprise Society podcast was recorded live at The Digital Intersect Conference in Detroit, Michigan on November 17th. On the second half of their live Digital Battle, Craig Brown and Mark Pendergast continue to agree to disagree while answering questions about the digital thread, the digital twin, PLM, cyber security, and recruiting the next generation to the industry. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p> </p> <p><strong>Can you have a digital thread without a digital twin?</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Craig points out that a twin is a point in time, while a thread is what makes the twin possible. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mark says yes, but how effective is either one without the other?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The value only comes when either one is making money. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">A digital twin is a virtual representation of a physical object. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The digital twin can be used to gain insights into what that object might be doing in the future. </span></li> </ul> <p> </p> <p><strong>Does the historical definition of PLM still fit today?</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">PLM was defined in the 1960s and, according to Mark, thousands of years ago. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">PLM is much more than CAD- it’s whatever helps you manage a product to obtain a successful outcome. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sustainability is playing an increased