The Digital Enterprise Society Podcast Unplugged, Part 1

<p><span style="font-weight: 400;">This special episode of The Digital Enterprise Society podcast was recorded live at The Digital Intersect Conference in Detroit, Michigan on November 17th. Recorded in front of a live audience, Craig Brown and Mark Pendergast take on The Digital Battle, answering questions addressing the digital thread, the digital twin, and company culture.  True to form, they disagree on a majority of the topics, but both effectively share their insights and wisdom while answering questions and taking comments from the audience. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p> </p> <p><strong>Who owns the digital thread?</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">According to Mark, the digital thread is not a thing to be owned. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">It’s a process, a dynamic that can’t be owned. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">While the CEO may be the main ‘owner’, everyone owns pieces of the digital thread. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">It can be a gauge of how well your organization can collaborate.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Craig argues that the customer is a critical owner of the digital thread. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The future success of the digital thread is in the hands of the users. </span></li> </ul> <p> </p> <p><strong>Is the digital thread a new focus or just rebranding?</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Rebranding by vendors might be Craig’s biggest pet peeve. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The buzzwords surrounding rebranding don’t excu