The Digital Battle — Will PLM or ALM Drive the Future of Product Lifecycle Management?

<p><span style="font-weight: 400;">ALM and PLM may be driven by different demands, but both have the same end goal in mind- to meet consumer demand.  But what does the future of product lifecycle management really look like? In this episode, Thom Singer and Craig Brown welcome back Digital Enterprise Society Content Trustee Mark Pendergast for another digital battle, this time debating whether PLM or ALM is the driver for the future of product lifecycle management. With a history in ALM Craig has the insider’s perspective on all things application while Mark takes on the role of defender of PLM.  They discuss the limitations and advancements of each, and come to a surprising agreement at the end of the battle that proves that the future of product lifecycle management is headed in one direction- forward. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p><strong>Defining application lifecycle management</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">ALM refers to the management of an application that is delivered to a customer. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The app can have a relatively short or very extensive lifespan. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">ALM is driven by consumer demand for new services while PLM is driven by product demand. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">ALM is perceived as a new process while PLM has been around for centuries. </span></li> </ul> <p> </p> <p><strong>Do limitations stem from systems or management? </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why doesn’t hardware run at the speed of software? It starts with atoms and electrons.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">PLM the philosophy and PLM the tool ar