The difference between serving shareholders and stakeholders, with B Lab and Natura &Co

<p>In this episode, you'll hear about: </p><ul><li>What is B Lab?</li><li>What are B-Corps?</li><li>The legal change required for a company to become a B-Corp.</li><li>The B Lab assessment.</li><li>Why a company would become a B-Corp.</li><li>Positive effects of becoming a B-Corp.</li><li>The backstory  of Natura &Co, whose brands include Avon, the Body Shop and others.</li><li>Why it changed to a B-Corp.</li><li>The great results of the switch.</li></ul><p>Related Article:  <a href="https://esgclarity.com/elizabeth-warren-grills-bitcoin-miner-on-climate/">Elizabeth Warren grills Bitcoin miner on climate</a></p><p>Related Article:  <a href="https://esgclarity.com/blackstone-apollo-among-firms-snubbing-new-climate-coalition/">Blackstone, Apollo among firms snubbing new climate coalition</a></p><p><a href="https://bcorporation.eu/about-b-lab">https://bcorporation.eu/about-b-lab</a></p><p><a href="https://bcorporation.net/">https://bcorporation.net/</a></p><p><a href="https://www.naturaeco.com/">https://www.naturaeco.com/</a></p><p>Guest Bios: </p><p>As CEO and chair of the management board of B Lab Europe, Katie Hill leads the roll out of the B Corp movement across Europe, having set up the UK arm from its inception in 2015. Her previous experience as an economist was in social impact investment, European policy work with the UK government and then in Brussels. Running a social enterprise in Bulgaria for four years was something of a turning point, and she returned to university – late in life to study for an MBA – with a determination to work to join the dots between equity, sustainability, business and policy. It is very much work in progress and made more enjoyable by the phenomenal people from so many different walks of life who are committed to the same goals.</p><p>Marcelo Behar is a sociologist and a lawyer graduated at University of São Paulo, Brazil. He has worked in many NGOs and as a journalist on Foreign Politics at Folha de São Paulo. He served the Brazilian government in the Justice (as chief-of-staff