The Difference Between B2B and B2C Marketing Automation

<p>Whether we are talking from a Business to Business (B2B) or Business to Customer (B2C) perspective – marketing automation continues to evolve with every new day.</p> <p>So naturally, it’s not that easy to define something that is continually changing. Moreover, these are rapid advancements, which are sometimes not even possible to track.</p> <p>But to make things a little clearer, we can use the following definition of marketing automation:</p> <p>Marketing automation is a technology solution (software) that provides companies with tools to better use their resources (people, time) and processes (emails, campaigns, lead nurturing) to maximise the impact of their marketing efforts (revenue).</p> <p><a href="https://uk.marketo.com/marketing-automation/">Marketo</a> defines marketing automation as:</p> <p><i>Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.</i></p> <p> </p> <p>Listen to this episode to know more about the differences between  B2C and B2C Marketing  Automation</p>