The Details in Deciding

When a customer is buying an item online there needs to be enough details shared about the product in order for an informed buying decision to be made. Writing detailed information to share in the description is essential to creating a positive buying experience. But, it is necessary to include information that is similar to the in store buying experience! This episode is all about thinking through what information a customer needs in order to make an informed decision based on the details you share about each item being sold.