The Danger of Relying on Referrals

<p>Since most creatives rely on referrals, it’s critical to understand the downside. Though referrals deliver clients without any extra effort on your part, the biggest liability is the flip side of that benefit—that no effort on your part controls when you get a referral. If you decide to ride the referral train, you don’t get to choose where you end up, and if it breaks down—you can be left in the middle of nowhere.</p>