The Current State of Events in B2B Marketing and Where We're Going

<p>Brett and Jonathan discuss events from a marketing perspective. The last year was overloaded with virtual events and webinar fatigue set in. Brett questions the intent behind these events and suggests that marketers improve the experience for attendees and use the events to create quality content and connect with guests. Jonathan agrees and adds the best marketers are the ones that<br>can adapt. </p><p>0:00 Intro <br>1:17 Conversation with Jonathan <br>6:12 Marketing events pre, during, post-COVID <br>8:48 Webinar fatigue <br>9:16 Clubhouse <br>10:25 Purpose and intention of marketing events <br>14:07 Disconnect of events and content <br>16:54 “Savvy Marketers” <br>19:27 Tracking brand building activities <br>21:53 Problem with volume-based metrics <br>25:28 Events at The Juice <br>26:30 Outro </p><p>Join our waitlist and sign up for our newsletter <a href="https://www.meetfathom.com/sign-up">here</a>.</p><p>Know someone who would be a great fit to be our first sales person? Check out the job description <a href="https://highalpha.com/job/?gh_jid=2983295">here</a></p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>