The cost of breakfast is rising. The answer is complicated.

<p>It's morning again. I marched down the stairs as usual I start with coffee. I prefer a hot breakfast usually with bacon and eggs on toast. And then it hit me, every one of these items cost more than just a few years ago. Of course inflation is the blame but that’s not the whole story. As Mike Ashton, a researcher and financial advisor known as the Inflation guy explains to 5 Things Sunday Host James Brown, our food supply has gone through a series of unfortunate events on top of inflation and the COVID-19 pandemic.</p><p>He begins by explaining something you may have seen or suspected that containers and boxes are getting smaller even when the price is the same.&nbsp;It's known as shrinkflation.</p><p>If you like the show, write us a review on Apple Podcasts or wherever you're listening. And do me a favor, share it with a friend. What do you think of this show? Email me at jabrown@usatoday.com or leave me a message at 585-484-0339. We might have you on the show.</p><p><br></p><p>Show Notes</p><p><a href="https://www.usatoday.com/videos/news/nation/2022/06/08/shrinkflation-manufacturers-shrink-package-sizes/7560954001/" rel="noopener noreferrer" target="_blank"><strong>'Shrinkflation' as manufacturers shrink package sizes</strong></a></p><p><a href="https://www.usatoday.com/story/news/nation/2022/11/27/bird-flu-outbreak-chickens-euthanized-nebraska/10787325002/" rel="noopener noreferrer" target="_blank"><strong>Nebraska to put down 1.8 million chickens after bird flu outbreak</strong></a></p><p><a href="https://www.usatoday.com/story/news/2022/04/19/avian-flu-2022-killing-birds-egg-prices/7275697001/" rel="noopener noreferrer" target="_blank"><strong>Worst bird flu in years drives up egg prices, prompts precautions against spread to humans</strong></a></p><p><a href="https://twitter.com/inflation_guy" rel="noopener noreferrer" target="_blank"><strong>Mike Ashton</strong></a> on Twitter</p><p><a href="https://inflationguy.podbean.com/" rel="noopener noreferrer" target="_blank">Mike Ashton's podcast</a><