The Content War for Creators Has Begun (255)

<p>Forbes announced the launch of their own version of Substack, a <a href= "https://www.axios.com/forbes-paid-newsletter-subscriptions-ab423ae1-0b90-4863-acad-40a373adce80.html?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top" target="_blank" rel="noopener">paid newsletter program driven by independent writers</a>.</p> <p>As the war for content creators heats up, rumors swell around Apple launching a <a href= "https://www.macrumors.com/2021/01/15/apple-podcast-subscription-service/" target="_blank" rel="noopener">podcast-plus subscription program</a> to compete with Spotify for exclusive (and walled off) audio content.</p> <p>And as the fight for creators continues, media companies begin to decide <a href= "https://www.amediaoperator.com/newsletter/bad-ads-not-trump-is-what-kept-brands-away-from-news/" target="_blank" rel="noopener">who owns the RSS feed</a> as <a href="https://www.mediapost.com/publications/article/359711/time-spent-with-ad-supported-media-hits-all-time-l.html" target="_blank" rel="noopener">media consumption hits over 70 hours per week</a> in the United States.</p> <p>Robert rants about a <a href= "https://contentadvisory.net/sitecore-transforms-1b-investment-into-non-story/" target="_blank" rel="noopener">Martech announcement that means absolutely nothing</a>, while <a href= "https://en.wikipedia.org/wiki/List_of_acquisitions_by_Disney" target="_blank" rel="noopener">Joe raves about Disney's acquisition strategy</a> and <a href= "https://gritdaily.com/netflix-20-billion-content/" target="_blank" rel="noopener">Netflix investing $20 billion in content</a>.</p> <p>Catch past episodes show notes at <a href= "https://www.thisoldmarketing.site/" target="_blank" rel= "noopener">ThisOldMarketing.site</a>.</p>