
The Clarks Phenomenon
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Description
<p>From the community of Somerset in England, rose the shoe brand of Clarks. It was the Desert Boot, "inspired" by North African soldiers that allow the company to become a global phenomenon. In the 1960's it took off in Jamaica but not in the way anyone expected; wearing a Clarks in that decade could result in you been beaten by the police and in some cases thrown in jail. A banned in 1973 by the Jamaica prime minister at the time, Michael Manley, resulted in an increase in its popularity; so much that it became the shoe of choice for musicians and socialites. For the next couple of years, the Desert Clarks, Wallabees and Desert Trek became a national phenomenon. In the 2000s, it started to lose its popularity to Nike and Adidas that is until Vybz Kartel, a popular dancehall deejay was asked a question by his mentee, Popcaan. </p> <p><br></p> <p><em>Song at the beginning: Clarks - Vybz Kartel, Popcaan & Gaza Slim</em></p> <p><em>Song at the end: Clarks Again - Vybz Kartel</em></p> <p><br></p> <p>For information on the sources used in this episode, visit our website at: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0tqb3ZfV0RON3RNcVZGS0RGU0FEVVRoUjhHUXxBQ3Jtc0tuTkl4T1hLLTk0RmVrYjBreVpuN2NMcXplY3ZzTTc1N1QzQktDN29nVFpsNTA5eGRGSXVCLU1mOEtfaUltcjJqRUVlVEFBejRKQXBSa3JGdi1FRTlyV09GUkNaUmlMaWZ4elNHTGZfazRQNXh3LWRkOA&q=https%3A%2F%2Fwww.tenementyaadmedia.com%2F">https://www.tenementyaadmedia.com/</a></p> <p><br></p> <p>Don't forget to follow us on our social media</p> <p>Twitter: <a href="https://twitter.com/tenementyaad_?lan">https://twitter.com/tenementyaad_?lan</a></p> <p>Instagram: <a href="https://www.instagram.com/tenementyaad_/?hl=en">https://www.instagram.com/tenementyaad_/?hl=en</a></p> <p><br></p> <p>Want to support The Yaad monetary? Click <a href="https://secure.squarespace.com/checkout/donate?donatePageId=5fe6499a48c30047e6154d9a&ss_cvr=ddd148d3-ed0e-4f73-b5bb-6ba665aebf30%7C1616700384604%7C1623810675766%7C1623831567869%7C43&ss_cvt