The Chris Voss Show Podcast – Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff https://amzn.to/446ArCp “If you’re serious about writing a business book that matters, then look no further.” —Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human ENDORSED BY MORE THAN 50 SUCCESSFUL BUSINESS AUTHORS Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don’t start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghost writers without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff’s book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey a