The Case Against Mass-Production, with Asher Cowan, Co-Founder of Cowan’s Garden

<p>Building a business you’re passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights.</p> <p>More often than not, it’s a mix of both. </p> <p>Taking the easy route is easy, but it never results in happiness, business success, and a life of meaning. </p> <p>In this episode, you’ll discover how to create a business you’re passionate about (without worrying on the weekends about customers).</p> <p>Listen now!</p> <p><strong>Show Highlights:</strong></p> <ul> <li>How to cut out money-sucking middleman by calling on the farmers (4:14)</li> <li>The case against mass producing products (and why quality will suffer if you mass produce) (12:35)</li> <li>Launch two highly profitable products by stocking up on oshitaba plants (12:59)</li> <li>How to leverage “distributors” to make fulfillment of products cheaper, quicker, easier, and more efficient (14:53)</li> <li>How to charge more than your competitors by crafting an effective “value proposition” (without losing any customers) (15:38)</li> <li>The dangers of partnering with “less-than-ethical” manufacturing plants that will leave you morally bankrupt (17:13)</li> </ul>