The buyer’s journey and your sales process are like night and day

<p>Kevin welcomes Michael Sternberg from 3PL Systems, Inc. to the show to discuss how the buyer’s journey almost never aligns with our internal sales process. Not everyone is ready to buy now, so whether you're selling freight or FreightTech, be ready to tailor your personal sales process to that buyer’s journey.</p><p><a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a></p><p><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&dl_branch=1">Follow Put That Coffee Down on Spotify</a></p><p><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a></p>