The Business of Sales - Episode #4, Bill Cates

<div style= "caret-color: #000000; color: #000000; font-family: -webkit-standard; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;"> Bill Cates is the master at teaching us the system for getting referrals and introductions. He has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers. His newest book is <em>Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.</em>  In this show, which is Part 1 of 2 parts, Bill and Morris discuss the concepts of Radical Relevance and how they can apply to practically help you attract more of your ideal clients to your business.</div>