The Business of Fun: Fredric Aouad

<p>Happy New Year! </p> <p>Today's episode is brought to you by my friends at Booking Protect! The global leaders in refund protection. </p> <p>Visit them at <a href= "http://www.bookingprotect.com">www.bookingprotect.com</a> and find out how you can partner with them to give your guests a world class customer service experience, more personalization in the buying journey, and you can get a new stream of revenue. </p> <p>Come see us at INTIX in NYC from 20-23 of January. </p> <p>From today until noon on 13 January 2020, I'm running a giveaway of a free registration to INTIX 2020 in NYC. All you need to do is sign up for my newsletter, '<a href= "http://talking-tickets.launchrock.com">Talking Tickets'</a>. Already signed up, you are already entered. If you share the link with your friends and they sign up, I'll add another entry under your name to the giveaway. </p> <p>Help support all of our friends in the world of sports and entertainment in Australia by giving, if you can, to the <a href= "https://fundraise.redcross.org.au/drr">Red Cross of Australia. </a></p> <p>My guest today is Fredric Aouad from Stay 22. </p> <p>I wanted to have Fredric on because he is going to be on my panel at INTIX with Guislaine Bulman and Simon Mabb on service as the best form of marketing. </p> <p>Fredric comes from the world of hospitality and that means he brings a unique take to the idea of service. </p> <p>This conversation touches some of my greatest hits on customer service and Fredric gives some incredible examples of how to turn service into a benefit and a competitive advantage for your business. </p>