The Business of Community Featuring Tatiana Figueiredo

<p>Tatiana is a community business strategist, teacher, and founder of The Business of Community, a learning organization helping community founders scale values-driven community businesses. Before focusing exclusively on supporting community founders, Tatiana worked in international sales, marketing, product management, and growing her own community business to 2000+ members.&nbsp;</p><p>She believes our childhood experiences with connection and belonging play a major part in the communities and businesses we build. Part of her job is helping community founders unlock those experiences and leverage them to build stronger communities.</p><p>In today's episode of Smashing the Plateau, you will learn how Tatiana founded the Business of Community and what makes community a unique aspect of how a business can succeed.</p><p>Tatiana and David discuss:</p><ul><li>How Tatiana's varied background led her to building communities [00:02:35]</li><li>The challenges and rewards of creating a community-led business [00:14:30]</li><li>The unexpected decision to become an entrepreneur [00:14:40]</li><li>The shift from working in a startup to venturing out on her own [00:15:15]</li><li>The transition from in-person community to online during the pandemic [00:17:30]</li><li>The elements that make community-building fun and rewarding [00:17:10]</li><li>The evolution of Tatiana's business, from consulting to creating a community [00:18:35]</li><li>The tension and balance between building community and running a business [00:20:40]</li><li>How to incorporate 'community vibes' into standard business operations [00:22:30]</li></ul><br/><p>Learn more about Tatiana, her work, and The Business of Community at <a href="https://businessofcommunity.co" target="_blank">https://businessofcommunity.co</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a>&nbsp;</p>