The Business Development Story That Changed Everything for Debby Moorman

<p>Mo asks Debby Moorman: What is one moment around business development that you are really proud of?</p> <ul> <li>The current climate has been challenging, and there is one client in particular that she’s working with right now that she’s proud of.</li> <li>She had the opportunity to reconnect with someone she worked with 15 years ago that recently moved into a more senior role. She reached out to them, but with the way things are right now, she couldn’t meet them in person and have a face-to-face conversation with them.</li> <li>What Debby was able to do was have a conversation with this person and simply learn about their new role. She started to hear things that indicated the company was going through a number of changes and was able to offer herself as a resource to be more successful in their new job. This led to more conversations and helping them with relevant research, and eventually getting connected with the CHRO.</li> <li>This relationship from Debby’s past has developed into a conversation about how they can all work together.</li> <li>By cultivating a relationship with this person, Debby has opened the door to working with the organization in a deeper scope that wouldn’t have been possible otherwise, simply by being helpful.</li> <li>For Debby, the commercial transaction is not a focus when connecting with someone. She brings a curiosity to the table that helps her uncover genuine ways that she can help and by following through, she adds value, builds trust, and creates a real relationship.</li> <li>Be helpful and honest, and the solution will happen.</li> </ul> <p> </p> <p> </p> <p>Mentioned in this Episode:</p> <p><a href="http://growbigplaybook.com/" target="_blank" rel= "noopener">GrowBIGPlaybook.com</a></p> <p><a href="mailto:debby.moorman@willistowerswatson.com" target= "_blank" rel= "noopener">debby.moorman@willistowerswatson.com</a></p> <p><a href="https://www.linkedin.com/in/debby-moorman-4b832111" target="_blank" rel="noopener">Debby Moorman on LinkedIn</a></p>