The Bottom Line: Liverpool NFT Special with LFC Digital Marketing Vice President

Dave Powell’s The Bottom Line Podcast has been away for a few weeks, but it returns with a bang!Following Liverpool’s venture into the NFT market, and their launch of the ‘heroes’ range, Dave investigates the growing trend.What are NFT’s, why are they a hot topic, what are some of the criticisms around them, and what does the future hold for them in the football marketplace?To answer the above questions, Dave is joined by Senior Vice President of Digital Marketing, Media and Tech at Liverpool FC Andrew Crisp. Learn more about your ad choices. Visit megaphone.fm/adchoices