The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412

Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: 1:34 - Walk through a logical outline of what happens in a business & the three logical eventualities that will occur in the business that will rob you of your margins. 4:39 - How to combat the three eventualities and understand the importance of sequences 7:30 - How can we create a customer experience and/or a customer success team who can start tracking things like time to value? 9:57 - We want to increase the discrepancy between expectations. This helps lessen negative word of mouth Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )