The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194

<p><span style="font-weight: 400;">In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: The Biggest Marketing Blunder of 2019. </span></li> <li>[00:34] <span style="font-weight: 400;">Trusting the developer instead of following the checklist when doing a website rebuild. </span></li> <li>[01:21] <span style="font-weight: 400;">Don’t assume anything about what a new developer might/might not know.</span></li> <li>[01:35] <span style="font-weight: 400;">Communication is key: establishing the tracking, lead flow, redirections, etc. </span></li> <li>[02:36] <span style="font-weight: 400;">Why Neil never does website redesigns and how he approaches changes.</span></li> <li>[03:39] <span style="font-weight: 400;">The checklist for making sure that you rebuild correctly. </span></li> <li>[04:23] <span style="font-weight: 400;">Doing big changes to a website during a slow period, such as over the weekend. </span></li> <li>[04:50] <span style="font-weight: 400;">Benchmarking with your old data and ensuring that internal links are right.</span></li> <li>[05:17] <span style="font-weight: 400;">An example of how you would keep internal links effective. </span></li> <li>[06:10] <span style="font-weight: 400;">Make sure you have a backup!</span></li> <li>[06:22] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://www.