The Bigger Picture of Value with Liz Wainger

<p><strong>Liz Wainger</strong> is a communications strategist, author, serial connector - I help businesses and nonprofits clarify their messaging and purpose.</p> <p>In this episode, Liz shares one tool she uses that helps her create a message that cuts through the noise, solely focused on your target audience and what truly resonates with them.</p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Learn how to create a messaging architecture that is customized but has an overarching message across all audiences</li> <li>Find out a process of figuring out customer value statement</li> <li>Discover what the most smart marketers mistakes are and learn how to create something that truly resonates with your audience</li> </ul> <p> </p> <p align="center"><strong>“Understand the emotional driver of the purchase, what they really want in the end, it's like Ted Levitt, who was a professor of marketing, says, "When people buy a drill, they don't want the drill. They want the hole."</strong></p> <p align="center"><em>- Liz Wainger</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:54 - Relating a story about his brother's death and the importance of the concept of value</p> <p>04:48 - People pays for whatever they value</p> <p>05:28 - What value does she offer</p> <p>08:21 - What you need to look into for people to buy your product</p> <p>10:30 - Figuring out customer value</p> <p>14:14 - Using a triangle to create your positioning platform</p> <p>17:34 - What is so special about creating 'three' pillar messages</p> <p>20:17 - Leading the discussion with what is truly valuable to the customer</p> <p>21:49 - Focusing on what you are targeting and leaving something out</p> <p>22:18 - How to communicate something that genuinely resonate with your audience</p> <p>24:25 - Turning your presentation into a sales pitch</p> <p>26:11 - Asking probing and not threatening questions</p> <p>27:24 - Liz's pricing advice that greatly impacts one's business</p> <p> </p> <p><strong>Key Takea