The Big Mistake You’re Going to Make With Content Marketing | Ep. #469

<p><span style="font-size: 10pt;">In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>The Big Mistake You’re Going to Make With Content Marketing</em></span></li> <li><span style="font-size: 10pt;">00:34 – Most people focus on traffic</span> <ul> <li><span style="font-size: 10pt;">00:39 – “Traffic doesn’t equate to sales or leads”</span></li> <li><span style="font-size: 10pt;">00:48 – Neil’s friend, Mike, of <a href="https://draxe.com/a">Axe</a> was getting tons of traffic and 5x sales from content marketing which is from paid ads</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies</span></li> <li><span style="font-size: 10pt;">01:31 – Make sure you update your content in a relevant way</span></li> <li><span style="font-size: 10pt;">02:07 – The goal for content marketing is ROI</span></li> <li><span style="font-size: 10pt;">02:20 – Neil published content which generated traffic but zero leads</span></li> <li><span style="font-size: 10pt;">02:44 – “It’s not about producing a lot of content, it’s about producing relevant content”</span></li> <li><span style="font-size: 10pt;">03:16 – Check your analytics to see what people are reading and looking for and make content from that</span></li> <li><span style="font-size: 10pt;">03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time</span></li> <li><span style="font-size: 10pt;">04:02 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><sp