The big idea and its critical IMPACT on sales, leadership, and marketing

<p>In The Science of Getting Rich, published in 1910 (find the free e-book online), Wallace Wattles examines what separates those who make it big from those who always seem to fall short of their goals.</p> <p>According to Wattles, one of the key strategies that wealthy entrepreneurs use is a Thought in Formless Substance—otherwise known as the big idea.</p> <p>This podcast gives 5 ways to use this strategy.</p>