The Best Way to Market to Individuals Who Make Over $150K a Year | Ep. #525

<p>In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>The Best Way to Market to Individuals Who Make Over $150K a Year</em></li> <li>[00:37] There was an article on the <a href= "https://www.salesforce.com/blog/">Salesforce Blog</a> about podcasts. According to the article, 16% of the people who listen to podcasts make over $150,000/year.</li> <li>[01:01] In addition, that 16% listens to roughly five hours of podcasts per week.</li> <li>[01:07] So, if you want to target that 16%, you should consider starting a podcast to increase your traffic and sales.</li> <li>[01:18] Marketing School gets about 550,000 listens per week.</li> <li>[01:38] If you don’t want to create a podcast, you can simply advertise on a podcast.</li> <li>[01:55] You can target your ads towards a certain income group on Facebook.</li> <li>[02:28] You can target prominent Venture Capitalists on Twitter or similar types of people.</li> <li>[02:40] Eric likes the idea of targeting people through podcasts. The attention you get from a podcast is unparalleled.</li> <li>[03:05] If you create your own podcast, you can run your own ads to get more subscribers and listeners.</li> <li>[03:21] Eric and Neil considered using <a href= "http://www.russellbrunson.com/myname">Russell Brunson’s</a> method, which required giving away pre-loaded MP3 players.</li> <li>[03:55] iTunes has yet to open advertising for podcasts, but <a href="https://www.spotify.com/">Spotify</a> currently allows it.</li> <li>[04:00] Eric and Neil are planning to expand their marketing plan in 2018.</li> <li>[04:40] Wealthy people tend to listen to podcasts to gain skills that will make them more successful and effective at whatever it is that they do.</li> <li>[05:10] You can do AVM, which is targeting specific companies and accounts.</li> <li>[05:31] If yo