The Best Way to Compensate Marketers | Ep. #800

<p><span style="font-weight: 400;">In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team.</span></p> <p><span style="font-weight: 400;">Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">The Best Way to Compensate Marketers</span></em></li> <li><span style="font-weight: 400;">[00:32] Before they started recording, Eric and Neil were discussing how the writers at</span> <a href="https://agorafinancial.com/"><span style= "font-weight: 400;">Agora Financial</span></a> <span style= "font-weight: 400;">do Billions in business.</span></li> <li><span style="font-weight: 400;">[01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small.</span></li> <li><span style="font-weight: 400;">[01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads.</span></li> <li><span style="font-weight: 400;">[01:47] In general, the best marketers are compensated in relation to their performance.</span></li> <li><span style="font-weight: 400;">[02:35] Once your business is established and you have built up a steady revenue stream, you may be able to get employees to take a small base plus performance incentives.</span></li> <li><span style="font-weight: 400;">[03:12] Everything is driven by incentives.</span></li> <li><span style="font-weight: 400;">[03:41] One of Eric’s friends recommends this: get the company to