The Benefits of the 'Try Before You Buy' Model

This podcast conversation discusses the "try before you buy" model and how it fits into the customer journey. Imagine being able to order all the products you want from a shop, without spending any more, receiving those products, trying them or checking them out, and just sending back anything thats not what you had hoped for? And only then do you get charged. Of course you’re convert better. Of course you’re going to spend more money per order. Almost all of the risk in the purchase is removed, because you only pay for the items that you keep, and youre only going to keep the items you’ve experienced and decided are fit for purpose. Seems like a no brainer to me as a business, don’t you? Today i am joined by Ben Davis, Founder and CEO of Trynow, if you haven’t heard of them, they’re a platform that allows businesses to offer a Try Before You Buy model to their customers. Super important given the growth of ecommerce and people purchasing at distance, they obviously dont have the opportunity to experience the product in hand as you would in-store. TryNow changes that.