The benefits of agile marketing

<p>Marketers who had adopted an agile marketing mindset before the coronavirus (COVID-19) pandemic were quickly able to pivot their plans without major disruptions when the pandemic began.  <br/><br/>“We don’t write big marketing plans,” says Jim Ewel, author of <a href='https://www.agilemarketing.net/'>“The 6 Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.”</a> “We write one- or two-page plans—I call them ‘napkin plans.’ They’re revised frequently. They’re tested against the market frequently. We get a lot of feedback on them and they constantly evolve and change.”  <br/><br/>In this episode, Ewel, who will speak at the <a href='https://www.cuna.org/Shop/Meeting-Detail/?productId=336021946'>CUNA Agile Marketing eSchool</a> in February, talks about what agile marketing is, the benefits it presents, how to switch to an agile mindset, and more. </p>