The Banana Principle: Why Loyalty Programs Are Rotten To The Core

<p></p><p><strong>Episode sponsors:</strong></p><p>→ <a href="https://www.fame.so/?utm_source=podcast&amp;utm_medium=ehm&amp;utm_campaign=ehm"><strong>Fame</strong></a>: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, <a href="https://www.fame.so/shows/confessions-of-a-b2b-marketer-by-tom-hunt"><strong>Confessions of a B2B Marketer</strong></a>.</p><p>***</p><br>Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.<p>Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.</p><p><strong>Topics Covered:</strong><br></p><ul> <li>(00:00) - – Intro </li> <li>(02:38) - – “The Banana Distribution”: How to decode your customer's buying patterns </li> <li>(09:40) - – Forget the 80/20 rule: Learn the real customer distribution </li> <li>(13:06) - – Are overspending on the wrong customer segment? </li> <li>(19:43) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior </li> <li>(22:29) - – Should loyalty and retention be your Holy Grail? </li> <li>(25:33) - – How to smell the BS in marketing reports </li> <li>(30:41) - – Wiemer’s 3 evidence-based marketing resources</li> </ul><br><p>***</p><p>→ <strong>Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails</strong>:<strong> </strong><a href="https://www.everyonehatesmarketers.com/">everyonehatesmarketers.com</a><br>→ <strong>See my pretty face on LinkedIn</strong>: <a href="https://www.linkedin.com/in/louisgrenier/">https://www.linkedin.com/in/louisgrenier/</a><br>→ <strong>Leave a review on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195?itscg=30200S&amp;itsct=podcast_box">https://apple.co/3p4wL4r</a><br>→ <strong>