The Backpacking Brand Builder with Mike Goldfarb, Founder of Bhanti

<p>There’s no right or wrong way to live. But let’s be honest: you didn’t grow up wanting to work in a confined space 40 hours a week, did you?</p> <p>It’s why we need hobbies on the side. </p> <p>Travel, hiking, boating… These passions turn a mere existence into a life worth living. </p> <p>But what if you could turn your “side hobby” into a business? Instead of hitting snooze 5x before you wake up, you’d spring out of bed, ready to seize the day. </p> <p>Today’s guest, Mike Goldfarb, founder of Bhanti, reveals the secret for transforming your side hobby into a money-making machine. </p> <p>In this episode, you’ll discover how following your passion (and listening closely to the market) can turn the activity you love into the activity that brings you money.  </p> <p>Listen now!</p> <p><strong>Show highlights include:</strong></p> <ul> <li>Why changing one letter in your brand’s name could increase your traffic from Google (12:39) </li> <li>The lazy man’s way to uncovering blockbuster products (without running surveys or stalking your competitors) (13:19) </li> <li>Why intensive market research is a waste of time in the 2020’s (and how to boost your chances of success by “throwing spaghetti at a wall”)(17:16) </li> <li>The “indirect to consumer” pivot that lets your brand turn a profit (even as advertising costs continue to climb) (18:05) </li> <li>How to guarantee demand for your ecom product before wasting money on a 500-unit minimum order (without running a pre-sale offer, or barely-legal “smoke test”) (18:39)</li> </ul>