The Australian Football League has agreed to a five-year partnership with Crypto.com

<p>The Australian Football League (AFL) and Crypto.com (CRO) announced a new five-year partnership on Sunday evening. As part of the agreement, Crypto.com will serve as the AFL's Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform, as well as the AFLW's Official Cryptocurrency Trading Platform.</p> <p>According to a Jan. 16 press release, the global cryptocurrency platform has also secured the exclusive naming rights partner for all Toyota AFL Premiership Season and Final Series matches: 'Crypto.com AFL Score Analysis.'</p> <p>AFL is ecstatic to be working with Crypto.com.</p> <p>According to the press release, the AFL is the first Australian-based sports league to enter into a partnership with Crypto.com. The NHL's Montreal Canadiens, Paris Saint-Germain Football Club, and the NBA's Philadelphia 76ers are among the other global sports brands that have already partnered with Crypto.com.</p> <p>Meanwhile, the AFLW is the first elite women's sports competition to partner with Crypto.com.</p> <p>AFL Chief Executive Gillon McLachlan stated in a press release that he is "delighted to partner" with Crypto.com. Customer and Commercial Executive General Manager at AFL Kylie Rogers elaborated:</p> <p>Crypto.com has collaborated with a number of elite sporting codes around the world, and the AFL is proud to be the first Australian sports league and elite women's competition in the world to collaborate with an organisation that shares our passion for advancing the future of elite sport and technology.</p> <p>The CEO of Crypto.com has stated that he is "committed" to Australia.</p> <p>In a press release, Crypto.com Co-Founder and CEO Kris Marszalek stated that the company is "committed to investing in Australia." In terms of cryptocurrency adoption, the country is regarded as a "key market leader." He continued, saying:</p> <p>"The AFL and AFLW are ideal venues for us to connect with Australian sports and culture. It is by far the most popular spectator sport in the country, having been pla