The Art of the Cold Call

<p><span style="font-weight: 400;">We all hate time-wasting intrusions of spam marketing. And so we surely don’t want to be counted among those that use such irritating methods. And yet, at a basic level, much of your marketing involves reaching out to prospects who don’t yet know you. Is there a way to approach a cold prospect and not be immediately lumped in with the spammers?  </span><span style= "font-weight: 400;"><br /></span></p>