The Art of Functional Medicine Marketing, with Dr. Uli Iserloh

<p>Functional <strong>medicine marketing</strong> is different. Dr. Uli Iserloh explains how to market your practice to achieve growth and scale with right-fit clients. He provides valuable insights such as:</p> <ul> <li>What makes functional <strong>medicine marketing</strong> different, and how we should approach it to have the greatest impact</li> <li>Why referrals alone will not lead to the growth and scale you desire</li> <li>Why functional medicine providers should be taking an educative, awareness-based approach to marketing instead of mirroring what works in traditional medicine</li> <li>How to niche down with your marketing strategy so you are communicating with the right prospects for your practice</li> <li>How to nurture quality leads in a marketing funnel so they convert and produce ROI</li> <li>What you can gain by branding your expertise and separating your practice from the pack</li> </ul> <h2>Functional Medicine Marketing is Different</h2> <p>Dr. Uli Iserloh is the founder and Chief Marketing Technologist of Big Boost Marketing, one of the foremost leaders in integrative and functional medicine marketing. He is also the COO of Evolution of Medicine and a highly sought after speaker in the functional medicine community. In this episode of The FM Shift, Dr. Iserloh joins us to share his functional medicine marketing expertise. He walks us through the fundamentals of functional medicine marketing so we can have a greater impact both as medical providers and business owners.</p> <h3>Referrals Alone Won’t Cut It</h3> <p>One thing many FM practitioners fail to realize is that functional medicine marketing is different. It is not the same as marketing a traditional medicine, chiropractic, or dental practice, and once you recognize this, you can start building an actionable marketing strategy that will attract the right-fit clients you seek. Referrals are great, but if you want to achieve growth and scale, you need a proactive approach to marketing. Clinicians need to be healers, but they also need to be