The Art of Competition | Creating a Strategy to Overcome Competitive Forces

<p>THE VISIONARY CHRONICLES PODCAST</p> <p>The Art of Competition | Creating a Strategy that Overcomes Competitive Forces</p> <p> </p> <p>"Know your enemy and know yourself, and you can fight a hundred battles without disaster."</p> <p>                                                                        Wisdom from Sun Tzu, The Art of War</p> <p> </p> <p>The Forces of Competition, which determine strategic planning and marketplace execution, are shared among all industries. Those who can anticipate both industry and competitive moves will succeed for generations.</p> <p>Anticipation is the "Art of War", and brands who fight and win the battle without having pulled a sword are the ones who have mastered the "Art of Competition". But, unfortunately, many have gone to war and have shown nothing for their efforts; a strategy built on a foundation of brute force inevitably fails.</p> <p>Find a way to determine outcomes before they are fought, and you will build a team and a brand set on a solid foundation, a fortress others can not enter. Creating a culture where everyone knows their role, works together to ensure the foundation stands, and others envy what you have made and want to know your vision of the future. The best they can hope for is to follow in your path but never lead.</p> <p>There are several forces brands must be aware of to execute The Art of Competition in the marketplace.</p> <p> </p> <p>New Blood</p> <p>With this scenario, new blood is the latest entry into your category, one who has a new idea, provides a potentially better service or product.</p> <p>Combatting this competitor takes anticipation, an innovation process, and the ability to never look over your shoulder. Each of these allows a brand to move ahead with your Vision while ensuring this new blood is blocked or eliminated from establishing a beachhead without you doing anything different. Changing course is not an option, but pivoting without disrupting your business is critical.</p> <p> </p> <p>Scale</p>