The Appeal of Mutual Action Plans with Mark Fershteyn

After losing a deal that cost him a nearly $100,000 commission check, Mark Fershteyn was haunted by what went wrong. As a result, he started Recapped, a company that's working on bringing mutual action plans to salespeople. Mark and Jeremey discuss what a mutual action plan is, the reasons people can be resistant to them, and the benefits of being able to collaborate with clients on a deal. Visit SalesLoft.com for show notes and insights from this episode.