The Agency Lifecycle

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC769.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://themailworks.com/moc"><strong>The Mailworks</strong></a> and <a href= "https://linkedin.com/moc"><strong>LinkedIn</strong></a></p> <p>How <a href="https://upsourcedaccounting.com/">Upsourced</a> got to servicing creative agencies exclusively</p> <p>What are the metrics that an agency should focus on?</p> <p>What are the four stages of the agency lifecycle?</p> <p><strong>10:50 The Mailworks - Get the hi gh ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>At which stages can you safely stay?</p> <p>The Heirarchy of Financial Needs</p> <p>Fixing a gross margin problem</p> <p><strong>20:59 LinkedIn</strong> – <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Measuring AGI (Agency Gross Income) and is it relevant?</p> <p>Managing and optimizing staffing</p> <p>If it's all bad, pick one, don't ignore it.</p> <p>Building a strong capacity model</p> <p>Learn more at <a href= "https://upsourcedaccounting.com/">UpsourcedAccounting.com</a> or on their <a href="https://www.youtube.com/@upsourced">YouTube Channel</a></p> <p>Follow <a href="https://www.linkedin.com/in/johnjwall/">John</a> and <a href="https://www.linkedin.com/in/cspenn/">Chris</a> on LinkedIn</p> <p>Get MoC Text Updates! Send a text to +1 617 812 5494 to g