The ACL Podcast 010: Huckberry

As promised, a conversation with <a href="https://huckberry.com/">Huckberry</a> founders Richard Greiner and Andy Forch. <br/><br/>Over the past several years Huckberry has grown and evolved to be an important company in the gear/outdoor/clothing/home/ space for men. It&#8217;s everything we all want in a brand: humble, genuine and adventurous. And where else can you buy a <a href="https://huckberry.com/store/yeti-coolers/category/p/67543-v-series-hard-cooler">cooler</a>, an <a href="https://huckberry.com/store/ilex-studios/category/p/62177-avocado-vase">avocado vase</a> and a <a href="https://huckberry.com/store/therapy-notebooks/category/p/68402-therapy-notebook">therapy notebook</a> &#8212; highly considered, well-made and unique things all in one place?<br/><br/>Every interaction I&#8217;ve had with Huckberry over the years has been positive and when I met co-founders a decade or so ago they struck me as nice, easy-going guys. Part of me thought maybe they are too nice &#8212; fake nice? They weren&#8217;t. Maybe that was just me having lived in NYC for too long? Maybe I had become cynical where I didn&#8217;t expect people to act that way unless they needed something. Fast forward to 2020 and we all reconnected and actually had a Zoom happy hour. I couldn&#8217;t believe that I was having a happy hour virtually for starters, but I was also surprised that the Huckberry guys were still as incredibly humble and nice as I remembered. <br/><br/>In between when I met them around 2012 and when we reconnected last year Huckberry has become incredibly successful and beloved by its customers. It has quietly grown to be a significant business that has a huge 3rd party brand offering (I bought my <a href="https://huckberry.com/search?keywords=ooni">Ooni</a> from Huckberry) and also has a few of its own in-brands. Huckberry has become an important retailer and expert storyteller. I admire how Andy and Richard have done what they have and forged their own path with Huckberry. If you read the <a href="https://huckberry.co