The ABCs of ABM: Account Based Marketing Made Simple w/ Mike Maynard

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The meeting you have tomorrow is with the sales team. You’re anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one’s solved the alignment problem between sales and marketing. Then, you remember something: You’re not in Mad Men; you’re running a successful ABM campaign — and collaboration with sales is the name of the game.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">My guest today is </span><a href="https://www.linkedin.com/in/mikemaynard/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Mike Maynard</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Owner at </span><a href="https://www.napierb2b.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Napier Partnership Limited</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, who came on the show to demystify Account Based Marketing and explain how to harness its numerous benefits. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In this episode, we discuss:</span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What ABM is</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How to implement ABM</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How ABM helps better align sales and marketing</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"><em>Now that you know the ABCs of ABM,