The 80-20 Ecommerce Marketing Playbook with Adam Moody

<p> </p> <p><span style="font-weight: 400;">Today we are talking about 80-20 Ecommerce marketing, particularly email marketing and we are going to be chatting about that with an expert in the field, Adam Moody.  Adam just recently released</span> <em><span style= "font-weight: 400;">The 80-20 Ecommerce Marketing Playbook</span></em> <span style="font-weight: 400;">which is a small, very highly distilled book with the essentials for what you need to really grow and scale an Ecommerce business in 2022.</span></p> <p><span style="font-weight: 400;">We are going to be breaking down a lot of the details of what it takes to run a great Ecommerce business so if you want to improve your emails, conversion rates, and SEO then this is going to be a highly tactical great episode for you and I recommend checking out the book as well. </span></p> <h3><span style="font-weight: 400;">In This Episode:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Always keep in mind, what is the benefit to the reader? If we can’t answer that question quickly then we need to reevaluate what we are doing.</span><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">If you can write two emails a month to your list and they are good and well-received then do that. Consistency and quality are important.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">We need to be reviewing the four or five metrics that really provide results on a monthly basis. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And so much more!!!</span></li> </ul> <h3><span style="font-weight: 400;">Connect with Adam Moody:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://oasisoptimization.com/"><span style= "font-weight: 400;">Adam’s Website</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.amazon.com/Ecommerce-Email-Mar