The 7-Step Roadmap to Marketing and Sales Alignment with Jeff Davis (GMT103)

<p><strong>Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at </strong><a href="https://growthtoday.fm/103"><strong>https://growthtoday.fm/103</strong></a><strong><br></strong><br>According to a recent Harvard Business Review article, sales and marketing misalignment is <strong>the number one reason</strong> why an organization’s annual revenue stagnates or, worse, <a href="https://hbr.org/2018/06/when-sales-and-marketing-arent-aligned-both-suffer">declines</a>.</p><p>The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.</p><p>In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of <a href="https://www.jeffdavis2.com/">JD2 Consulting Group</a>, reveals his 7-step roadmap to sales and marketing alignment. </p><p>In episode 103, you'll learn:</p><ol> <li>The actual cost of sales-and-marketing misalignment to businesses</li> <li>Symptoms of sales-and-marketing misalignment</li> <li>The one step that’s often overlooked when aligning the sales and marketing teams</li> </ol><p><strong>Sponsor</strong></p><p>Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM &amp; demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at <a href="https://fourtytwo.agency/gmt">https://fourtytwo.agency/gmt</a></p><p><strong>Support me on Patreon<br></strong><br>From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider <a href="https://www.patreon.com/growthtoday">supporting this podcast on Patreon</a>.</p><p>Patreon allows the fans for this show to contribute as little as $2 per episode, which is less