The 4 Question Go To Market Framework

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode Sangram Vajre talks about his new book Move</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC710.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://bit.ly/blueshift-moc">BlueShift</a></strong> and <strong><a href="https://betterhelp.com/moc">Better Help</a></strong></p> <p><a href="https://amzn.to/3uYMhzz">Move: The Four Question Go To Market Framework</a></p> <p>Go To Market - The most used and abused term in business</p> <p>The 5 Areas where Companies Fail in Go To Market</p> <p><strong>8:55 - 9:53 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. <a href= "https://bit.ly/blueshift-moc">Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc</a></strong></p> <p><a href="https://terminus.com/the-move/">TheMoveBook.com download the free assessment</a></p> <p>Problem/Market Fit, Product/Market Fit, Platform/Market Fit</p> <p>Don't let the bad customers make you miss the train</p> <p><strong>15:31</strong> <strong>- 16:39</strong> <strong>Better Help:</strong> <strong>Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at <a href="https://betterhelp.com/moc">Better Help</a>. Join over 1 million people who have taken charge of their mental health.</strong></p> <p>Going through the Five Valleys of Death</p> <p>Growing through Mergers and Acquisition</p> <p>DM Sangram to get a signed copy!</p> <p><strong>The killer ability is getting your customers to be able to DO something</strong></p> <p>Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!</p> <p>Sign up for the <a href= "https://www.marketingovercoffee.com/newsletter/">Marketing Over Coffee Newsletter</a> to get early access!</p> <p>Get episodes early, ge