The 3 Benefits of Productizing Your Services w/ Sam Shepler

<p>Should you productize your services?<br/><br/>Does a productized service business completely differ from the standard agency model?<br/><br/>Can both models co-exist within the same business?<br/><br/>These are all questions we answer in today&apos;s conversation with <a href='https://www.linkedin.com/in/samshepler/'>Sam Shepler</a>, CEO of <a href='https://www.testimonialhero.com/'>Testimonial Hero</a>.  <br/><br/>He transitioned from leading a full-service video production agency to founding a productized service business in 2018.  In this episode, Sam shares the 3 specific benefits of productizing your services--and the potential pitfalls to look out for.<br/><br/>Sam&apos;s team has some good successes to learn from, hitting Number 342 on the Inc. 500 list in 2022 and having successfully scaled beyond $3MM in annual revenue.<br/><br/>As he shares the lessons from their journey, we touch on:</p><ul><li>The &quot;trinity&quot; of benefits in productizing your services<br/><br/></li><li>How to avoid competition from AI and low-cost service providers (even with a highly repeatable service offering)<br/><br/></li><li>Specific financial do&apos;s and don&apos;ts to keep in mind if you&apos;re heading down this path.</li></ul><p><br/>Resources mentioned in today&apos;s conversation:</p><ul><li>Get your copy of <a href='https://www.teamwork.com/resource/agency-operations-benchmarking-report/?utm_medium=display&amp;utm_source=podcast&amp;utm_campaign=agency-benchmark-report-q3-2023&amp;utm_content=agency-life-pod'>The State of Agency Operations Report (2023)</a><br/><br/></li><li>Connect with Sam on LinkedIn: https://www.linkedin.com/in/samshepler/<br/><br/></li><li>Follow Sam on X: https://twitter.com/SamShepler <br/><br/></li><li>Sam&apos;s tweet thread we discussed: <a href='https://twitter.com/SamShepler/status/1679444654238859264?s=20'>7 things I’ve learned running a $3MM Productized Agency</a><br/><br/></li><li>The webinar about agency profitability metrics (gross margin, net margin, etc): <a href='https://ww