The 10 Best Behavioral Science Books for 2020

<p>Pretty much everyone around the world agrees that 2020 was a challenging year and we’re glad it’s all but over. However, 2020 was a year we upped the number of guests (to 90), upped our reading habits (20+ books for the show), and had more authors as guests than in any previous year.</p> <p>In short, Kurt and Tim read a lot of new books. And because we read bunches of them, we’re here to save you time by offering you our view of the top 10 books – 5 from Kurt and 5 from Tim – on behavioral science from 2020. We hope you enjoy them as much as we did – and as always, let us know what you think!</p> <p>For quick reference, here’s our list with links for your enjoyment. And here’s to happy reading in 2021!</p> Top Book List from Kurt <ol><li> “Behave,” by Robert Sapolsky: <a href='https://amzn.to/3p5MJWF'>https://amzn.to/3p5MJWF</a> </li> <li>“Good Habits, Bad Habits,” by Wendy Wood: <a href='https://amzn.to/3p6v1lK'>https://amzn.to/3p6v1lK</a> </li> <li>“Scarcity,” by Eldar Shafir and Sendhil Mullainathan: <a href='https://amzn.to/3nsMS62'>https://amzn.to/3nsMS62</a> </li> <li> “Think Like a Rocket Scientist,” Ozan Varol: <a href='https://amzn.to/34n8OI7'>https://amzn.to/34n8OI7</a> </li> <li> “Before You Know It,” by John Bargh: <a href='https://amzn.to/3r7SbtT'>https://amzn.to/3r7SbtT</a> </li> </ol>Top Book List from Tim <ol><li> “How to Decide,” by Annie Duke: <a href='https://amzn.to/38nHsmK'>https://amzn.to/38nHsmK</a> </li> <li> “Behavioral Insights,” by Michael Hallsworth and Elspeth Kirkman: <a href='https://amzn.to/2WsJ1Kr'>https://amzn.to/2WsJ1Kr</a> </li> <li> “Alchemy,” by Rory Sutherland: <a href='https://amzn.to/2LEwRfd'>https://amzn.to/2LEwRfd</a> </li> <li> “Messengers: Who We Listen To, Who We Don’t, and Why,” by Steve Martin & Joe Marks: <a href='https://amzn.to/38gRHsH'>https://amzn.to/38gRHsH</a></li> <li> “Unleash Your Primal Brain,” by Tim Ash: <a href='https://amzn.to/3gYM1rr'>https://amzn.to/3gYM1rr</a> </li> </ol><p> </p> Honorable Mentions <ul><li>“Elevate,”