TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

<p>Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company.</p><p>TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation in Corporate Social Responsibility category and an Honorable Mention in the Creative Campaign category in partnership with Aimia.</p><p>Loyalty360’s Mark Johnson recently spoke with Balfour on the TELUS Rewards program and their social impact strategy. </p>