Tell a Selling Story [Essential Copywriting Skills for Beginners & Pros]

Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210603 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210603 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.ultimatesellingstory.com (Get Roy’s book, The Ultimate Selling Story) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I’ve fallen in love with using stories to sell as a copywriter… I used to be very logical.  I still remember a promo that tried to lay out “The 7 Critical Steps to Launching Your Copywriting Business.”  Or something like that. It was maybe a good list for a 1,000-word article. But trying to turn it into a full sales pitch was boring. And my copy chief, who knew what people would respond to, basically declared my pitch DOA — dead on arrival. My next promo was story-based — and it was HUGE… It wasn’t even that much of a story.  But there was enough of a story element to tie the whole thing together, and make it interesting to read. And I was able to highlight the product in a much more powerful way, because of the story. There was no rational brain filters shutting down every claim and promise.  It was just very emotional and compelling. And it broke a big sales record at the client, and my new record stood for years.  I think in the end it made a hair over a million dollars, too. I’ve gone