Tech Buying Motivations Shift, Industries Undergo Radical Change | Uphoff on Industry

<p>The Big Themes:</p><ul><li><strong>Speaking the Same Language:</strong> Decision-makers accelerate change by embracing industry and vertical cloud with vendors who can understand the transformation of their industries to co-create to grow the business.</li><li><strong>Buyer Motivations Are Shifting: </strong>Vendors need to understand the expectations of today's companies to fulfill promises to ensure they can deliver on the benefits to customers.</li><li><strong>Features and Function, Not Pricing:</strong> Not a new concept. However, decision-makers in the marketplace are experiencing a level of change behind technology-driven features for their P&L.</li></ul><p><strong>The Big Quote</strong>: "…I do think if there's a shift in…who actually sits around that, that boardroom table, I think there's a substantial shift there today, and an exciting one actually for a lot of companies, as long as they can adapt to it."</p><p>This episode is brought to you by BMC Software.</p>