(Teaser) Prasoon Pandey on his iconic Times of India campaign, ad industry | Back In Time, Ep 8

<p>In the final episode of <em>Back In Time</em>, Kunal Kamra sits down with Prasoon Pandey – his former boss, mentor and among the most iconic ad filmmakers – to chat about the <em>Times of India</em> ad campaign. They discuss Prasoon’s inspiration and how he convinced the brand to take such a different approach.</p><br><p>“Because you weren’t personal, because you weren’t bitter, your pieces had a life of its own,” he says about portraying the common man’s anger in the ad. He also talks about how cartoonist RK Laxman inspired him, why never using a smartphone makes him a better storyteller, and how advertising has changed over the decades.</p><br><p><br></p><p>Watch or Listen to the entire podcast on newslaundry.com</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>