TCC Podcast #371: Getting Clients from Other Copywriters with Lanae Carmichael

Femtech Copywriter Lanae Carmichael is our guest for the 371st episode of The Copywriter Club Podcast, and Kira and Rob asked her about finding her niche and framework (which Kira got a little too much pleasure from making Rob name), user testing copy before you present it to the client, and how she landed 50% of the work she did this year from other copywriters. Click the play button below, or scroll down for a full transcript. A few links related to this show that you should definitely click: Lanae's Website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  What’s your best source of leads? Where do the majority of your clients come from? As you look back on the past year, it’s a question worth thinking about. Do clients easily find you based on your social media presence or your LinkedIn profile? Do you seek out the people and brands you want to work with and pitch them on a project? Or maybe you benefit from referrals from past clients and other people who know you. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter Lanae Carmichael. Near the end of our interview Lanae said something that surprised us. She said that more than half of her clients this year came from other copywriters. This isn’t a new idea. We’ve talked about it before on the podcast. But 50% is a big number. Lanae shared what she did to put herself in position to get those referrals and it’s something any copywriter can do. And we talked about a lot more than that. You’ll want to keep listening to this episode. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. It is truly the best membership for copywriters and content writers… let me just give you an idea of what you get for $87 a month… first there’s a monthly group coaching call with Kira and me where you can get answers to your questions, advice for overcoming any busine